About the Un-Fair Campaign

Un-Fair Campaign flyer

Timeline

October 2011 First Phase Begins The first phase of the Un-Fair campaign was implemented when partners received printed material and began white privilege conversations and workshops within their organizations. At the same time, the website (unfaircampaign.org) was launched to provide resources to help both individuals and organizations in their efforts to see it, know it and stop it. Posters were printed and made available to partner organizations from mid-October 2011 through January 2012. They are used to bring attention to the issue of white privilege as well as serve as a tool for encourage dialogue and programs that meet partners organizational objectives. January 2012 Twin Ports Launches Campaign The campaign launched publicly with billboards, bus signs, additional posters, and radio and TV public service announcements. Posters and other campaign materials have been made available to the wider community. “It has the potential to go nationwide.” http://www.duluthnewstribune.com/event/article/id/220815/publisher_ID/36/ “We swim in a sea of whiteness, it’s the norm.” http://minnesota.publicradio.org/display/web/2012/01/24/duluth-racism-campaign/ Some opt out of Campaign “While the campaign has been endorsed by some entities and leaders as Mayor Don Ness, others such as the College of St. Scholastica have decided to opt-out.” http://www.northlandsnewscenter.com/news/local/Some-Opt-Out-of-Un-Fair-Campaign-About-White-Advantages-138177029.html How the campaign is funded according to Ellen O’Neill, executive director of the YWCA and a designated spokeswoman for the Un-Fair Campaign. “Support and funding has come from 15 partner organizations.” http://www.duluthnewstribune.com/event/article/id/221454/publisher_ID/36/ “Stop Racist Un-Fair Campaign” group created on Facebook “(The Un-Fair Campaign’s) provocative billboards have sparked a backlash in Duluth and beyond. A Facebook group called the ‘Stop Racist Unfair Campaign’ has attracted hundreds of members critical of the campaign’s tactics.” http://minnesota.publicradio.org/collections/special/columns/statewide/archive/2012/02/duluth-anti-racism-campaign-moving-beyond-billboards-and-duluth.shtml February 2012 Second Phase Begins Un-Fair Campaign started second phase which included speakers and workshops on issues pertaining to racism and white privilege … http://kdal610.com/news/articles/2012/feb/09/un-fair-campaign-begins-second-phase/ March 2012 Un-Fair Campaign claims no regrets “The campaign has certainly sparked more outrage than leaders of the movement had hoped, but they say they are happy the conversation has started.” http://www.northlandsnewscenter.com/news/local/Unfair-Campaign-Claims-No-Regrets-141744453.html?m=y&smobile=y June 2012 Un-Fair Campaign comes out with a Public Service Announcement (No longer viewable) July 2012 An Un-Fair Campaign billboard is defaced with a Confederate flag and a racial slur “This proves how badly this campaign is needed and how badly this community needs to talk about racism.” http://www.duluthnewstribune.com/event/article/id/235536/ Days later, UMD suspends involvement with Campaign over PSA “UMD pulled its support for this billboard, saying the message proved too alienating…With messaging centered on an ‘It’s hard to see racism where you’re white’ theme, critics contend the campaign is unnecessarily divisive and contradicts itself by using racism to combat racism.” http://blogs.citypages.com/blotter/2012/07/university_of_minnesota-duluth_suspends_involvement_with_divisive_un-fair_campaign_video.php April 2013 UWS Backs Out of Anti-Racism Campaign “UWS has chosen to withdraw its support from the creative and controversial, Unfair Campaign. Williams says UWS would rather focus on internal programs to alleviate racism.” http://www.northlandsnewscenter.com/news/local/UWS-Backs-Out-of-Anti-Racism-Campaign-202035261.html Un-Fair Campaign releases report “A Year in Review” The campaign releases its first report. Numbers including “Facebook likes” and “attendance at community events” are highlighted. However, no mention of how the campaign is funded, and no data reported showing a reduction in racism or racial disparities in the community. http://unfaircampaign.org/ Un-Fair Campaign wraps up public education phase and begins community wide effort “Action teams are being formed to address disparities in employment, education, criminal justice, housing and health and we invite you to join one.”http://unfaircampaign.org/